Product Design & Customer Experience Innovation Workshop
Amy Jo Kim
Game Designer & Startup Coach
Date: 14-15 August 2017
Build your product smarter and faster with our Game Thinking Toolkit
The Game Thinking Toolkit is a proven, flexible design system with step-by-step templates that guide you towards product/market fit. You’ll use these tools to test your high-risk assumptions, mobilize your superfans, and create a compelling experience that drives long-term engagement.
Plan your high-learning product experiment
Your Game Thinking product experiment starts with a clear idea about what you need to test, and who exactly you need to test your ideas on. Use the MVP Canvas to set up a high-learning, high-value product experiment that tests your most important assumptions.
Identify your passionate early customers.
Super-fans are those early, passionate customers who NEED what you’re creating, and can be instrumental in bringing your ideas to life. Use the Super-Fan Screener to find the right people to listen to—and decide who to tune out—as you design & build your MVP.
Surface relevant habits & unmet needs
You can learn a lot by asking potential customers a few well-chosen questions. Use Speed Interviews to surface relevant behavioral patterns more quickly than long-form conversations, and exactly the right Alpha Testers inform your MVP
Lifecycle Job Stories
Distill research insights into design-ready form
Getting research results into the design process is a ongoing challenge for many startups. Use Job Stories (which evolved from the Jobs-to-be-Done movement) to leapfrog traditional personas, and quickly distill important customer insights into design-ready form.
Design a skill-building journey over time.
It’s tough to turn your expansive vision into a stripped-down, high-learning MVP. The secret is to focus on the customer’s learning progression. Use the 4-stage Player’s Journey to sketch your customer’s end-to-end experience as a story that unfolds over time.
Core Learning Loop
Prototype a simple, compelling Day 21 experience
Successful game designers mobilize their super-fans to help bring early systems to life. Use the Core Learning Loop tool to design a repeatable, pleasurable activity that powers your system, and lays the foundation for deeper engagement.
Test your high-risk assumptions on your Super-fans
Use our 3-part script to run high-learning play-tests. You might conduct 1-hour interviews, a 2-week diary study, a 3-day Wizard-of-Oz mockup, a 3-month Alpha pilot, or tests featuring competitor’s products. Whatever the form, you’ll learn what you need to know.
Game Thinking Roadmap
Validate and update your product strategy
Once you’ve run your product experiment, use our Game Thinking Roadmap to validate your hypotheses and update your strategy. This roadmap gives you a streamlined way to focus your efforts and iterate your way towards success.
|1||Welcome & Introductions - AJK||9:00AM|
|2||Game Thinking 101: What Makes Games So Engaging?||10:00AM|
|3||Superfans & Powerusers: Drive Product Discovery with The Right Customers||10:30AM|
|4||Social Verbs: Dene How Customers Interact Together||11:00AM|
|5||Habit Stories: How to Find Habits You Can Piggyback On||11:30AM|
|7||Design Your Player’s Journey: Design a Compelling & Coherent Path to Mastery||1:30PM|
|8||Bring Your Learning Loop to Life: Build a Habit Loop That Gets Better Over Time||2:30PM|
|10||Game Thinking Roadmap: Avoid “Leaky Bucket” Syndrome and Know What to Focus on When||3:30PM|
|11||The MVP Canvas: How to Run Faster, Smarter Product Experiments||4:00PM|
|12||Q&A, Wrapup, Next Steps||4:30PM|
|1||Habit Stories Deep Dive: Interactive Group Exercise||10:00AM|
|2||Choose Your Template: Each Team Decides Where to Focus|
|3||Find your Superfans: Screener + Interviews|
|4||Distill your Customer Insights: Social Verbs + Habit Stories|
|5||Sketch your Design: Players Journey & Learning Loop|
|6||Get It Done Part 1: Work Through Template, with Coaching||11:00AM|
|8||Get It Done Part 2: Continue Working on Template Materials||1:30PM|
|9||Break -- Start to Summarize Work, Prep for Sharing||3:00PM|
|10||Pitch Session: Get Feedback from Experts & Colleagues||3:30PM|
|11||Q&A, Wrapup, Next Steps||5:00PM|