Founder of Gamification Plus | Chair of International Gamification Confederation (GamFed)
ete Jenkins is an international speaker, adviser and trainer in Gamification. Pete took the number one spot on the “Gamification Gurus Power 100” in February 2016. Pete founded his company GAMIFICATION+ LTD in 2000. He has since advised and trained companies of all sizes, both in the UK and internationally, on the use of Gamification. Pete created the 6C’s of gamified marketing framework in January 2015. The 6C’s framework enables you to easily apply gamification thinking to any communications campaign or loyalty program.
Pete is Chair of GamFed (the International Gamification Confederation). At GamFed he helps spread the use of gamification best practices to benefit as many people and businesses as possible. Pete has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University’s Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. Pete is also Practice Director, Gamification at Intelestream Inc. in Chicago, USA. A strategic advisory company in the CRM space. Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm.