Game Thinking Asia FAQ

What is Game Thinking?

Game Thinking is about finding your product/market fit through the concepts of Amy Jo Kim’s experiences in the game products industry. Entrepreneurs from all around the world have found it extremely helpful to innovate faster and smarter through its framework and processes.

Game Thinking essentially uses the combination of Design Thinking, Systems Thinking, Agile and Lean UX, and Game Design concepts to create compelling experiences for users.

What is Gamification?

Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.

What are the differences between Game Thinking and Gamification?

Game Thinking is what gamification wants to be when it grows up.

The application of Game Thinking starts from the early stage development of your product or services to test and validate your MVP, to your product launch stage that will accelerate your development faster and smarter. With that, game thinking is capable of creating compelling experiences in your customer experience journey.

Gamification can be applied to your product launch, marketing, and user experience strategies to attract, engage, and retain your users.

How does Game Thinking build my MVP and accelerate my product launch cycle?

The uniqueness of Game Thinking lies within its key ingredient in the testing stage of a product life cycle – Building your Superfan Community. Note that your superfans are not your target market, but they are essential to answering these pressing questions when your new product is in the early stage of development:

  • Who you should be testing your ideas on, as you’re bringing your product to life.
  • Which customers should you solicit feedback from early-on?
  • What about validating ideas – who should you pay attention to when there’s conflicting feedback?
  • And as you get closer to launch, how should your play-testing strategy change?

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Game Thinking also applies the power of habit forming in people in order to sustain long term retention and engagement. How do you create a feedback loop that triggers motivation that will lead to a new habit to form? When a habit is acquired, the user’s routine behavior will be more frequent and starts to occur unconsciously.

Think about Facebook, do you have a habitual routine to open the app when you are passing time? What makes you come back to it more than once a day?

Learn more about Game Thinking at Amy Jo Kim’s workshop on 14-15 August 20

What is this Game Thinking Asia (GTA) conference all about?

GTA aims to accelerate the end-to-end process of innovating to commercialization through game thinking and gamification strategies in the Asia region. GTA serves to bring only the best subject matter experts to help you employ the best practices in innovating and avoid the pitfalls of gamification.

Who is this conference for?

Chief Innovation Officer, Head, Director, Manager, and Executives of the following: Product developers, Product Designers, Product Developers, Product Managers, Product Marketing

Chief Executive Officers (CEO), Chief Marketing Officers (CMO), Head, Director, Manager, and Executives of the following: Marketing, Digital Marketing, Communications, Sales

Head, Director, Manager, Executives, and Specialist of the following: Customer Experience, UI/UX Designer, Consumer Behaviour, Customer Insight

Startups and entrepreneurs with a concept or prototype finding product or market fit

Who is Amy Jo Kim?

Amy Jo Kim is a world-renowned social game designer, community architect, and startup coach. She’s passionate about helping entrepreneurs innovate faster and smarter. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion,, Ultima Online, Happify and Pley. Named by Fortune as one of the top 10 influential women in games, Amy Jo pioneered the idea of applying game design to digital services, and is well-known for her 2000 book, Community Building on the Web (Peachpit, 2000). She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology), and is an adjunct Game Design professor at the USC School of Cinematic Arts.

How do I register for the conference?

Ticket registrations are available here. You can opt for a conference pass with or without access to the Game Thinking workshop by Amy Jo Kim.

I can’t make it to the conference but would like to be part of it.

No worries, we have video passes you may purchase to receive its recordings.

How do I book my hotel room?

If you are travelling from overseas and would like us to help you with the best accommodation arrangements, contact Ms D’Jae Ch’ng at

Would like to get in touch with us for business or partnership opportunities?

Contact Jaxton Cheah, or Adib Hazlami,

If you have more questions, submit them here: