Founder & Principal Consultant | Press Start Pte Ltd
Michael is a passionate gamer since the introduction of the Atari 2600. He has 15+ years experience in supporting strategic decision making in the Retail and Technology industry across Europe and Asia. Throughout his career he discovered how a combination of visual design and game techniques motivates employees and users alike resulting in increased engagement that drive business results and offers customers a meaningful and fun experience.
In 2015 Michael decided to combine his passion for gaming, technology, design and operations and founded Press Start in Singapore to help businesses become more engaging & fun for their employees, customers and users. Press Start worked with companies such as Spotify, Dragon Wealth and GoBear.
In 2017 Press Start engaged in a partnership with &ranj, a serious gaming company, bringing 18 years of game design and game thinking to Asia. &ranj aims to build a brighter future by achieving positive behavioral change through play. We apply a game design lens to your business processes to improve employee or customer engagement.